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3 Sep
2010

Everyone knows the number one thing you need to be successful online is traffic to your website. Of course you also need to have a valuable offer for your visitors – a reason for them to transact with you. After getting the traffic you just need to convert it into subscribers and customers . . . but that’s the easy part. The most crucial aspect of this process is getting the visitors to your site.

How, then do you get traffic to your site?

Here’s a short list of great, free traffic generating methods:

  • Web 2.0
  • Article Websites
  • Video Marketing

Let’s talk about each of these.

Web 2.0 Methods

Web 2.0 simply means the new family of websites that have user-generated content. The exciting thing about Web 2.0 sites is that you get to add your own content and it becomes part of these sites. And because of the highly interactive and popular nature of these sites, Google and other search engines “index” their content regularly. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. And any links in your content that point to your own sites count as a strong “vote” in favor of your sites – lending you credibility in the search engines. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.

Article Websites

The natural next topic is article marketing. This is because article websites are really web 2.0 site. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). And because they are also considered authority sites by the search engines you get all the benefits of other web 2.0 sites just by putting your articles on them. But you also get the extra benefit of other users taking your article and putting it on their site. And because the terms of the directory say they have to include your “resource box” you get links back from all these other sites, too. If you want to generate traffic from articles follow these steps:

  • Do your keyword research
  • Write specifically to target these keywords
  • Be sure to link to your site on the keywords you’ve chosen. Do this inside the article itself and in your author’s bio.

Video Marketing

Our discussion would not be complete without talking about video. Here to we’re really looking at a web 2.0 sub-category. And it carries all the same benefits of article marketing. And in addition to this, because Google and the others love video so much, you can get listed for highly competitive keywords much more easily.

OK, so how do you do effective video marketing?

  • Set up your YouTube account
  • Turn off all the modules in your account profile
  • Add tags to your profile
  • Include a link to your main site in your profile
  • Add 1 or more videos to your profile
  • Include your keywords in the title, description and tags

In closing…

If you take action on the items listed here you’ll have free traffic in no time.

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